It is getting more and more difficult to get your website found on any of the big search engines these days. That is of course unless you know the basics of search engine optimisation.

If you are a website owner you will have no doubt heard of the many different things you need to do in order to make your site successful. One of the main duties any website owner must do is promote their site and the best way to do this is through search engine optimisation or SEO for short.

As the search engines are very protective of their search algorithms, SEO is theory based through trial and error plus some official vague recommendations from companies such as Google, Microsoft & Yahoo. So what are the main points for a successful SEO campaign? Well first of all it is important to choose the right keywords then you need to write good quality content. After that it is advised that you get links to your site to promote it up the rankings.

First of all, with keyword research it is important you select the terms you wish your site to be found by a user. If your website sells shoes then make sure you optimise your website for keywords around that industry. This will give you a good start and a grounding for things to come.

Next you will need to write quality content around your product or service, this will ensure that the search engines will understand what your site is about as well as convincing any visitor that you know what you are talking about and are trustworthy. If you don't have any quality content it is going to be very difficult for you to rank for any competitive terms in the search engines.

Finally once you have achieved both the research of keywords and have written up some good content, it is time to promote your site with links pointing to your domain from external websites. These links are considered to be a popularity vote by all the big search engines and the more you have of these links from relevant sites the better you will do and of course more visitors will ultimately find your site.

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