Getting your website listed in the search engines requires the optimization of each page of your website with the correct keywords. If you have an HTML based website these keywords will be in the tags. If you are using a CMS (Content Management System) such as WordPress, there are some great plug-ins that will assist you.
Choosing the right keywords for initial site optimization is crucial. Phrases are often better than words. As you are starting a new site, if you want to get decent page rank, check out the competition for your term. A term with heavy competition is going to leave your website buried for some time to come.
Put yourself in your customer's shoes. What words or terms would they be using to find your offer, service or product? Ask any present customers, family, friends, and associates what terms they would use. You might get some surprising answers that reveal valuable keyword phrases you would not have thought of. Make a word game out of your search and add, subtract, and mix words up.
Research your competition. Do a search on a search engine using the keywords you have chosen and visit the sites from the results. You can view the source code of these sites to see what keywords they use in their Meta tags. To view source code, go to "View," then "Source" in Internet Explorer, or "View," then "Page Source" in Mozilla Firefox. You can then view a text document with the code with their Meta tags.
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